Neomasa
Neomasa war ein temporäres Pop-up-Restaurant in Wien, das türkische und asiatische Kücheneinflüsse in einem zeitgemäßen, urbanen Konzept zusammengeführt hat. Der Fokus lag auf einer reduzierten Karte, klaren Aromen und einem eigenständigen visuellen Auftritt. Für das Projekt wurde ein konsistentes digitales Erscheinungsbild entwickelt, das Konzept, Atmosphäre und kulinarische Idee präzise transportiert. Ziel war es, dem Pop-up trotz begrenzter Laufzeit eine klare Identität zu geben und die besondere Kombination aus Küche, Raum und Erlebnis digital erlebbar zu machen.
Project overview
Redefine visual identity with a minimal, modern brand system focused
NOIR Studio® is a digital branding house focused on creating distinct visual languages and immersive user experiences. Tailored for visionary startups and forward-thinking brands, NOIR blends design precision with strategic clarity—crafting digital assets that resonate across platforms and stand the test of time.
It helps modern brands express identity through intentional, high-concept design. From logos to interfaces, every detail is refined to communicate meaning and emotion.
Year
2025
Website Development
Graphic Design
Social Media Marketing
Final Result
Brand recall improved by 73% across social channels & client site conversions.
At NOIR Studio®, brand identity is more than visuals—it’s a language. With a deep understanding of behavior and design systems, NOIR crafts experiences that build recognition, trust, and cultural relevance in saturated markets. The goal: design that performs as beautifully as it looks.
Driven by clarity and distinction, NOIR Studio® reimagines brand identities for emerging and established players. With a process rooted in research and storytelling, the studio helps clients find their visual voice—translating abstract ideas into iconic, functional designs that scale.